by Charles Gonzales Gagui - CleVer Vibration
1. Creating Content is a Journey from “what is” to “what could become.”
Best way to get your reader’s attention is by putting conclusion first and long introductions last. Consequently, getting the reader’s attention is the pinnacle of copywriting.
Copywriting is a complicated thinking process. Copywriters focuses more on simple words that can stimulate an emotional interest to call an action. Bringing readers in a journey from “what is” to “what could become.”
This is by far very different on just creating content. Creating content falls largely for technical writers to do, but technical writers are usually copywriters themselves. Why? It is because they have realized that people are just too lazy to read.
2. Creating Content can be Shared
Creating content is an easy way to share your product. Once shared, your readers can conveniently spread the word for you.
Social media is here to stay.
3. Creating Content can direct Searched Keywords
Another way to do direct traffic is creating content using specific keywords that will offer higher ranking.
In today’s world, buying a product is just simple. You just need to type a keyword on a Google search bar.
On the other hand, selling a product needs to be more involved to specific keywords that people search for. Incorporating related keywords will provide a higher chance for searches.
Note: Using a keyword over and over or copy and paste content from another website will not create traffic. Google can detect these contents and bring your site to the bottom of the ranking or even ban you on the searches.
4. Creating Content creates Passive Traffic
A link means money. With quality content, links spontaneously happen that builds and create more traffic. Also, you can link old content to your new ones.
So set aside time on content. As long as your website exists, your content exists and will continue to create traffic.
A passive traffic can increase in time as long as you have a useful content that a potential buyer really needs by:
a. Offering rich information through creative writing.
b. Provide a genuine intention of helping the readers
c. Engage in humour relevant to the specific keywords you want to use.
5. Creating Content are used as Freebies
Creative content is a form of an intangible asset that has value and it’s almost free to make.
In addition, any form of asset is always good to have. Why not use it as a freebie?
Everyone loves a freebie.
6. Creating Content forms ‘Trust’
Creating Sales have different forms, but it always boils down to one single word, ‘Trust’.
To give an impression of:
• Sensibility to satisfy a need;
• Lust that they did not even knew they needed;
• Passion for the product and services;
• Intimacy and affection;
• Promise in quality and service;
• Desire as it is one of a kind.
Getting a buyer excited will give a greater chance to click the ‘buy’ button.
Let me know what you think and please feel free to comment.
I had a friendly argument with a colleague about creating content, then so I thought better to make an article about it.
Hope that these reasons will influence people welcome such musings and even create more content themselves.
“we need to bounce ideas around.” - Vadivelu Selvarajoo
Creating content is the highest form of Marketing as
1. It is a journey from “what is” to “what could become.”
2. It can be shared.
3. It can direct traffic keywords
4. It creates passive traffic
5. It is can be used as a freebie.
6. It forms ‘trust’ that excites.
1. Creating Content is a Journey from “what is” to “what could become.”
 |
| Photo: Tim |
Best way to get your reader’s attention is by putting conclusion first and long introductions last. Consequently, getting the reader’s attention is the pinnacle of copywriting.
Copywriting is a complicated thinking process. Copywriters focuses more on simple words that can stimulate an emotional interest to call an action. Bringing readers in a journey from “what is” to “what could become.”
This is by far very different on just creating content. Creating content falls largely for technical writers to do, but technical writers are usually copywriters themselves. Why? It is because they have realized that people are just too lazy to read.
2. Creating Content can be Shared
 |
| Photo: Emilio Quintana |
Creating content is an easy way to share your product. Once shared, your readers can conveniently spread the word for you.
Social media is here to stay.
3. Creating Content can direct Searched Keywords
 |
| Photo: Cristian Cardenas |
Another way to do direct traffic is creating content using specific keywords that will offer higher ranking.
In today’s world, buying a product is just simple. You just need to type a keyword on a Google search bar.
On the other hand, selling a product needs to be more involved to specific keywords that people search for. Incorporating related keywords will provide a higher chance for searches.
Note: Using a keyword over and over or copy and paste content from another website will not create traffic. Google can detect these contents and bring your site to the bottom of the ranking or even ban you on the searches.
4. Creating Content creates Passive Traffic
 |
| Photo: Arnaud Montagard |
A link means money. With quality content, links spontaneously happen that builds and create more traffic. Also, you can link old content to your new ones.
So set aside time on content. As long as your website exists, your content exists and will continue to create traffic.
A passive traffic can increase in time as long as you have a useful content that a potential buyer really needs by:
a. Offering rich information through creative writing.
b. Provide a genuine intention of helping the readers
c. Engage in humour relevant to the specific keywords you want to use.
5. Creating Content are used as Freebies
 |
| Photo: .tomate d'epingles. |
Creative content is a form of an intangible asset that has value and it’s almost free to make.
In addition, any form of asset is always good to have. Why not use it as a freebie?
Everyone loves a freebie.
6. Creating Content forms ‘Trust’
 |
| Photo: Kevin Dooley |
Creating Sales have different forms, but it always boils down to one single word, ‘Trust’.
To give an impression of:
• Sensibility to satisfy a need;
• Lust that they did not even knew they needed;
• Passion for the product and services;
• Intimacy and affection;
• Promise in quality and service;
• Desire as it is one of a kind.
Getting a buyer excited will give a greater chance to click the ‘buy’ button.
Let me know what you think and please feel free to comment.
